FROM T3 SIXTY – In October 2021, KW launched Livian, in partnership with Keller Williams Realty expansion team Hergenrother Realty Group, to serve as a national expansion team, powered by a platform of team-focused services. Adam Hergenrother, who led the above team, now leads Livian as CEO.
Hergenrother worked diligently to build a Keller Williams Realty expansion team over the course of a decade. He built an expansion team his Burlington, Vermont-based team, and realized he had the infrastructure and lessons to power further growth for other teams as a mega team
This mega-team infrastructure includes:
- HR staff
- Coaching and training
- Training
- Financial office
- Lead-generation platforms
- Technology, including Command CRM by KW, BoomTown, QuickBooks and Airtable
With the systems, processes and technology in place, he recognized an opportunity to scale wildly up. This vision, in partnership with Keller Williams Realty, became Livian.
Livian targets productive teams doing approximately from $30 to $50 million in annual sales volume. These targets have solid businesses but have plateaued for one reason or another, whether it be the challenges of scaling, inflexible operational structures, or another foundational issue, Hergenrother told T3 Sixty. These teams may have profit margins of from 5 to 15 percent, but need some structure support to improve them; or they have high profit margins, but their leaders are overworked, stretched unsustainably thin.
Livian’s pitch to these teams: Double your profits in the next 12 to 18 months just by joining the Livian infrastructure. Livian has a target profit margin of 25 percent for all teams that join (which approximates the profit margin Hergenrother said his team – now Livian – achieved in 2021: 24.7 percent).
Livian is not a brokerage, but an expansion team powered by its specific platform of services, so the teams it brings on operate as “locations” who either hang their license with a market center or the KWEN in the state in which they operate. They still operate as relatively autonomous units. They use the Livian brand but can customize it with a name such as Livian | Keller Williams Heritage (a New Braunfels, Texas, location).
