In today’s bonus episode, Hallie and I discuss three strategies you should be implementing TODAY to prepare for the market ahead of us. We break down each of these strategies and discuss the best ways to implement them. Most importantly, we address how important it is to remember that business exists in your outer world. Have fun with it!
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Timestamps
- [1:10] – What inspired Eckhart Tolle to write his book? What inspires musicians to write music?
- [2:50] There is a difference between teaching and preaching.
- [4:28] – Everyone is capable of tapping into their personality or their purpose in this world, but your mind isn’t what helps you do that.
- [6:28] – What would you be doing if no one, including yourself, cared what it looked like or if you ever even finished?
- [7:15] – So how do you survive a big market shift like the one we likely have coming? First, you need to cut expenses by 10% every month for 6 months. If that seems like a difficult feat, we have a few recommendations.
- [12:05] Second, focus on production and sales. Steps one and two combined will help increase your margin. Everyone in the company focuses on sales – they just do it in a different way. Make sure everyone’s focus is on sales.
- [13:50] Third, focus on partnering with professional, full-time contractors or employees. Make sure they all have a “survive then thrive” mentality.
References and resources from today’s episode:
